Paris

SITUATION

Absolut Vodka’s in worldwide Press was veryimportant thanks to strong visuals. Their way to communicate was different and much more creative than the ones used by the other alcohol brands.
Each visual had a strong meaning thanks to the slogan that went with.
TBWA was the agency behind the concept of each campaign.

CONCEPT

Absolut Vodka wanted to communicate on the « obsession » angle.
The sneaker freak can sometimes look like obsessed.
La MJC was chosen for the stylism thanks to its knowledge in collection sneakers and its connections with the sneaker brands.
Serge Paulet was chosen to shoot the campaign

GOALS

-Ensure the brand image of Absolut Vodka.

-Increase the notoriety of the brand.

-Get the interest of younger customers.