Paris

SITUATION

In 2001, Triiad was an expanding urban brand wishing to create a strong advertising campaign, that could make the fans wandering and to get potential new customers interest.

CONCEPT

The campaign represented several specific moments in a room of a luxurious hotel.

Several characters are shot in this same room. The visuals suggested what could have been happened before the moment the picture was shot, and let the audience wandering – father and daughter or old business man who tried to sexually remain young ?; brothers or gay black couple ? etc…

La MJC proposed the concept and produced the campaign shot by Sébastien Meunier(R.I.P).

GOALS

-Energize the image of Triiad.

-Increase the notoriety of the brand.

-Depart from Triiad image to get the interest of more mature customers.