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House of Sheila

Thursday 3 February 2005

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HOUSE OF SHEILA

DATE :
1st to 9th November 2002

LOCATION:
L’Olympia

SITUATION :

November 2002, the French singer Sheila made her come back on stage in L’Olympia for 9 evenings of exceptional concerts.
All the dates were sold out. Almost 15000 people were attented.
In order to celebrate the occasion, Sheila and L’Olympia wanted to create a buzz and offer to all the fans an original and creative extra before and after each show of the singer.

CONCEPT :

« House of Sheila » was a concept created and produced by La MJC for L’Olympia, exclusvely reserved to the audience of Sheila’s shows.

The idea was to propose a before and an after show for each performance of Sheila at L’Olympia, animated by the main Djs of Paris electro music.

For 9 nights, Sheila’s fans could before and after each show of the singer, appreciate the sound of the Paris best radio stations and clubs, in the environment of the legendary « Saqlle de Billard » room of L’Olympia.

These prestigious Djs were Ariel Wizman, Aurore Leblanc, Patrick Vidal, André, Muriel Moreno, Stan Da Man, Maud from Scratch Massive…

GOALS :

-Offer an extra show to Sheila’s audience matching with their idole tastes.

-Create a connection between the « old » and the new generation of Sheila’s fans.

RESULTS :

This new concept, very appreciated by Sheila by the way, was a huge success with her public.

If the before parties were very attended, the afters were packed due to Sheila’s coming.

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