Wagg Club, Paris 6ème.

SITUATION

A new version of La MJC’s website has just been launched.The sunny days are back. A new club called Le Wagg had just opened. La MJC took on to produce its now on famous « Récréation » party in this club to celebrate the rebirth of its website.

CONCEPT

OCB, the well known cigarette paper brand asked to the French artist André to design some stickers for skins to be distributed at several private parties.

As a selected public party with beautiful Dj’s line ups , La MJC « Récréation » was the perfect party for the launch of this operation.
It was the first collaboration between OCB and La MJC.

Dj Medhi, Dj Falcon and Dj Feadz were booked for this celebration.

The party was unforgettable and will remain in the club’s records !

GOALS

-Announcing the new version of LaMJC.COM website thanks to a targeted party

-Distributing the new OCB communication media –stickers for skins-to a targeted audience

RESULTS

-The party was a huge success beyond any expectation :
Le Wagg had hosted its best run night for a Wednesday evening– almost 1000 people throughout the night.

-The queue had disappeared only at 3 am !!